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Our Blog

These are some of the musings and thoughts from our propeller heads… 

Chocolate Marketing – Case Study Part 1

Chocolate Marketing – Case Study Part 1

Recently we got the opportunity to pitch a company that wanted help in marketing chocolate. Not just any chocolate, but a variety of specialist types. We met the owner of the company twice and he was no joke. Smart, to the point and simply had a track record in the...

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Word Of Mouth Trumps SEO

Word Of Mouth Trumps SEO

There's so many people that I meet who own businesses and make 6 figures. Straight up. They drive nice cars, they live in beautiful houses, their kids all go to private schools, they have plenty of holidays and overall their lifestyles seem great. And yet so many of...

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How Site Structure is Failing Footlocker Running Shoes

How Site Structure is Failing Footlocker Running Shoes

My wife is constantly nagging me to hit the gym. The problem is that I love my food too much and I hate going to the gym. But in the end, as usual, she won and I buckled. But to head back to the gym I needed some new running shoes. The current pair were falling to...

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